SEO

The Art of Building a Lead-Generating Health & Fitness Website

THE ART OF BUILDING A LEAD-GENERATING HEALTH & FITNESS WEBSITE A 10-STEP GUIDE FOR FITNESS PROFESSIONALS Introduction The ease with which fitness professionals can generate online leads today far surpasses the massive effort needed in the past to earn new leads through offline promotionals. Since the overwhelming majority of Millennials and Generation X members use …

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Pilates: All The Athletes Are Doing It

Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it’s very …

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On-Site SEO: Where Does Google Look?

I remember a few years ago hearing Marc Cuban investing in SEO and him mentioning how it effects all businesses but I never knew exactly what it meant. Sure I knew how important being found on the internet was because it’s a shortcut to your target market but I never knew how it was done. I figured it …

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What the $#%@ is SEO?

Search Engine Optimization is an intimidating phrase. It may be the word “optimization” that makes it sound like a NASA project but it turns out the concept is pretty simple. The one thing everyone can agree on is that it results in more money.  So why is it so valuable? Google and other search engines are king because they find your …

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3 Questions That Fly When Choosing a Personal Trainer

Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days.  Depending on the type of person there are a million questions that fly once they really start to consider. It’s important to address any …

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If You’re Not Practicing These 5 Steps, Stop Your Outreach

Kelly Kennedy, PPL-Labs Outreach Specialist – First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing you, can be a long road. Doubt enters the mind of these folks all the time in a number of different ways. It’s important …

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