Marketing

The New Generation of Female Thought Leaders is Transforming Marketing

With the internet opening up opportunities for thought leaders to express their viewpoints and ideas globally, we’ve seen a huge rise in female speakers within the marketing space. Through independent blogs, Youtube videos, and many other communication channels, females have been making a stand and rising up in this new generation of marketing. Content Marketing …

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Pilates: All The Athletes Are Doing It

Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it’s very …

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People Over-Selling On FaceBook Are The Worst

Is there anything more annoying than getting those telemarketing calls with recorded voices? They give you a ring a few times a week until you opt out to offer up a free trip to the Bahamas. They’re constantly selling just waiting for someone to bite. Sure, they have some success but it’s very minimal. I think …

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3 Questions That Fly When Choosing a Personal Trainer

Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days.  Depending on the type of person there are a million questions that fly once they really start to consider. It’s important to address any …

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If You’re Not Practicing These 5 Steps, Stop Your Outreach

Kelly Kennedy, PPL-Labs Outreach Specialist – First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing you, can be a long road. Doubt enters the mind of these folks all the time in a number of different ways. It’s important …

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Q and A: What is Mobile Optimization?

What is mobile optimization? How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your thumbs keep pressing the wrong button, and the entire right half of …

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Top 7 Digital Marketing Lessons from 1000 Crossfit Conversations

You say you’ve got the best Crossfit community in your area. You finally built yourself a new website (2 years ago.) It feels like you’ve spoken to every SEO, SEM, PPC, OMG expert in the country. So, the question remains: Why are you having trouble gaining more members? We have spoken to over 1000 Crossfit gyms around …

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