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5 Ways to Justify CrossFit Pricing

5 Ways to Justify CrossFit Pricing

CrossFit pricing is one of the biggest roadblocks that prevents people from joining CrossFit. Why join CrossFit when you can join your local Globo gym for $25 a month? You need to help people realize the CrossFit is not just and gym. People don’t randomly walk-in and do whatever. There is a strong structure and purpose behind CrossFit. Help people become aware of this.

May 2, 2022
What Do Angry CrossFit Members REALLY Want

What Do Angry CrossFit Members REALLY Want

Why are some CrossFit members angry? Are they mad at the workout or CrossFit or the community or the facility? No matter what business you go into you're going to have angry customers. Sometimes they're anger just because they're angry. But sometimes they're not.

May 2, 2022
We're hiring!

We're hiring!

PPL Labs is looking for inside sales reps and an inside sales manager to join our growing sales team: http://jobs.ppl-labs.com/apply/

May 2, 2022
How Much Does Music Really Matter?

How Much Does Music Really Matter?

There's nothing like pulling up to the gym ready to run through a brick wall. Your pre-workout is just about to kick in and you watched a couple motivational videos before you step in to realize you forgot your headphones. How are you suppose to bang out 50 box jumps at the end of the workout without a little help from your favorite artist? God knows there's no way you'll be able to with Jason Mraz playing overhead. It's almost as if the gym uses Wal-Mart's radio station.

May 2, 2022
Why Gyms & Studios Must Have a Fitness Website

Why Gyms & Studios Must Have a Fitness Website

People turn to the internet when looking for gyms in their area in today's modern society. A few years ago, you looked them up online on a desktop, got a map, and drove out to take a tour of the gym. Today, you grab a smartphone and go, because anything after that, you can look up on your phone. With the colossal shift to mobile internet, Health and Fitness Gyms/Professionals need to stay in the game by increasing their web presence.

May 2, 2022
5 Core Principles Of Gym Marketing

5 Core Principles Of Gym Marketing

Every new season is the time we vow to work out more. Year after year, sometimes you continue to vow to work out, yet fail to follow through. This year, make a new vow: vow to change your gym marketing strategy. Small businesses can plan ahead by following important digital marketing principles, which will help you offer your membership to the larger world.

May 2, 2022
10 Ways to Make Yourself Known to the CrossFit Community

10 Ways to Make Yourself Known to the CrossFit Community

Gyms are good for more than just jogging. Marketing gyms can help big companies grow and compete in an environment where it can be dangerous to spread the word for one’s company. They can help fitness classes get a following as well. Many gyms have friendly and growing email lists and Facebook fans. Here are 10 ideas for marketing a gym to individuals and companies, to help grow your email list and reach into new markets, advertise new equipment or package services to a wider group of customers!

April 25, 2022