Over a three week period in 2013, Samsung spent $10 million on Facebook ads to bring in $129 million in smartphone sales – 1,300% return. Got your attention now. Facebook ads are similar to any other Pay Per Click advertising except they are posted on Facebook, incorporate social elements and most people spend 30 minutes on Facebook a day. There are a few differences and I’ll go over a few reasons why you should consider incorporating Facebook ads into your inbound marketing strategy.
- You’re not competing with organic search: The main reason I like Facebook ads is that they are the only search items on the page. When you purchase Google AdWords, the ads are mixed in the page with the organic search. On Google, the paid ads or on the top and on the right column. Many people may simply skim over these ads and go straight to the organic search.
- It’s a social network: Facebook is the largest social networking site in the world and if you have a great profile, it might be worth it to you. Facebook advertising allows you to engage with your audience more rather than just sending them to a landing page. Your profile page can sort of act as a landing page.
- Cost effective: Facebook can be more cost effective because there’s probably not as much competition for keywords as Google. Since you might save money on keywords, you could buy more ads and have a larger sample size to test with and see what is working and what isn’t working. You might find that you could get the same results with Facebook ads as Google AdWords, but is less costly.
It will probably take some time and some testing to figure out if Facebook ads are more effective for you than other PPC sources. The only way to find out is to try. You don’t have start with a lot of money, but can make it a gradual process, especially if you’re new to creating online ad campaigns.
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