What is a website? Of course you know what a website is – you’ve been using them for years. But have you ever really thought about what makes up the best websites? Why do we have them? What is their purpose? Many people view websites as sort of an online brochure. This might be true …
What Do The Best Websites Have In Common – Part 1 Read More »
Got haters? Read on to learn how to turn those CrossFit haters into evangelists. It’s seems like everywhere you look these days, someone is complaining or offended over nothing. Just check out the comments section on YouTube or on forums. People are constantly getting into battles over nothing. I could go into why people on …
Is it necessary to become a CrossFit affiliate? What’s the difference between starting a CrossFit box or just starting a bootcamp company or strengthening and conditioning program? There are obviously some pros and cons to becoming a CrossFit affiliate and we will explore some of them. Ultimately, it’s up to, but hopefully we can shed …
YouTube is the largest video website in the world and it might be wise to utilize it for your CrossFit marketing. You might be thinking YouTube is only for cat videos and people getting getting hurt, but many businesses these days are cashing in on its vast reach. The goal for you will be to …
Why are some CrossFit members angry? Are they mad at the workout or CrossFit or the community or the facility? No matter what business you go into you’re going to have angry customers. Sometimes they’re anger just because they’re angry. But sometimes they’re not. You need to realize that almost everyone on this planet just …
You might want to use Pinterest for CrossFit since it’s the fastest growing social network in the world. If you like using it then I’d recommend that you try it out. Pinterest is a website where you have a pinboard and you can share photos and put them in collections. If you regularly take pictures …
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to explain to people the differences. Some misconceptions might be: CrossFit is a cult CrossFit is only for hardcore …
“Jesse, you asked me if I was in the meth business or the money business. Neither. I’m in the empire business.” — Walter White, Breaking Bad CrossFit owners, do you know what business you’re really in? When Apple created the iPod, did they just create an MP3 player? No. They created a seamless music listening …
CrossFit Owners! What Business Are You Really In? Read More »
These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend that you go pick it up right now. I’ll go through a few of the principles in his book and explain how you can …
3 Persuasion Techniques to Get More CrossFit Members Read More »
There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk. Sometimes, when human beings are presented with too many options, it makes it harder for us to make a decision. For example, I …
Is the Paradox of Choice Hurting Your CrossFit Marketing? Read More »
