Search Engine Optimization Summary

Throughout the build process we optimize your website & keywords for technical SEO and make sure all your content is optimized so Google knows exactly what your business does and how to find you. You’ve been steadily running up the rankings on Google but wanted to share with you what is next.

We understand that optimizing your site is extremely important in order for your business to be found throughout major search engines across the internet. At the end of the day, SEO is not a magical black box. Google is extremely smart and is designed to show you what it thinks is the most relevant.

We’ve developed advanced on-site technical and off-site SEO that will increase your website “score” through the architecture of the website. Additionally we work on off-site strategies and your local SEO
Let me breakdown some of the key components in optimizing your site for search:

  1. On-site SEO
  2. Technical SEO
  3. Off-site SEO
  4. Local SEO


On-Site Optimization

  • Use your city and state in your homepage title. It could look like this: <title>Awesome Gym in Venice, CA</title>
  • Use a phone number on your pages with a local area code. Also, include the physical address of your gym.
  • Use your location in your logos alt attribute. It would look like: <img src=”” alt=”Awesome Gym, Venice, CA”>
  • Regularly blog and include content and images that are related to your local area.
  • Display testimonials on your site, especially from people or businesses who are local.

Off-Site SEO – Citations/Directories

Claim your listings on these citation sites and directories.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. LinkedIn

More here…Other factors

Target Keywords: Ideally, you should frequently include keywords in the site title, domain name, description, tagline, your blog categories, page titles, and page content. The URL is the most important. The next most important is containing the name of the city in which you are physically located. For example, If you are a Personal Trainer in Boston, you are most likely to appear in the local pack of results for a search like “Boston Personal Trainer” or if someone searches for “Personal Trainer” from a computer or cell phone based in Boston. This search for “Personal Trainer in Boston” illustrates how Google feels physically location is a key factor in your ranking. It’s important to note that with this search, no Personal Trainers in neighboring cities or even boroughs of Boston will be included in these results. Google definitely has a bias towards physical location.

It’s important to remember long tail keywords. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a potential customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such specific searches are far more likely to convert to sales than general generic searches. Don’t get caught up in wanting your site to show up for very unrelated search word, but instead, exactly what your product is.

Age. It’s worth noting that domain age isn’t referring just to how long you have owned a given domain name, but instead how long it has been since Google first indexed that domain, or saw a link to the domain. If Google first saw your domain last month, chances are it’s going to take some time to appear in the top rankings.

Directory Listings: Having the name, address and phone number listed the same will ensure Google knows your business and it’s address. Any variation and Google with get confused. As smart as Google is, if it sees your business listed with different names, addresses and phone numbers, it will start thinking that each of those is a different business. This happens way more than you think, especially if you have ever moved locations, changed your number, etc.

Reviews: If you have 100 reviews on yelp, google thinks you are way more relevant than if you have 1. Here’s why.

Map searches – The new Google Maps features tour says outright that the “highest-rated” businesses near you will be returned when you search with local intent.

Mobile searches – In Google Now search results for mobile devices, review counts and average ratings affect ranking and are prominently displayed. The mobile friendly update will also give a ranking boost to mobile-friendly pages in Google’s mobile search results.

How many people link into you: Getting links on other websites is great for your SEO efforts. Google looks at these links as a good indication that your website provides useful information, and consumers see it as a good indication that your brand is one that they should take an interest in.

Additional SEO factors include page speed, great content, and other technical factors.

So, let’s do an analysis of your situation. Please help us understand what type of people you are going after and what keywords you want to popular for, and we can get optimizing for that. We need to make sure we are setting realistic expectations. If you are a CrossFit in the city of Boston, or close surrounding area, you are NOT going to show up #1 for “CrossFit Boston.” Why? Because the actual CrossFit Boston box will.

OK, lets dive into the details:

  1. On-site SEO
  2. Technical SEO
  3. Off-site SEO
  4. Local SEO
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